Why use blogs in network marketing? Because a blog can become your home on the web; your living room where prospective leads can meet you and get to know you. We all know that the likelihood of a purchase is significantly increases as the level of trust increases in your relationship with leads. One of the limitations of network marketing online has been that, except for your ad content or your landing page and sales page copy, people have little opportunity to read about you, let alone spend time getting to know you. Therefore it makes sense to offer a place for people to read about you, to read your thoughts on various topics that might interest them and to spend time building a positive opinion about your. That place is your personal blog.
By blogging about topics interesting you and related to your keywords, you will begin to build personal credibility. Prospects will begin to see your expertise and knowledge on subjects which interest you. It is important that you allow your personality come out in your blog posts. You should express yourself, allowing a peak into your personal interests and passions! As this occurs, they will identify “hooks” upon which to hang opinions of you. This is a critical step in relationship building.
Another critical step in relationship building is social proof, or social credibility. Buyers want to know that other thoughtful people think well of you too. This social credibility makes it easier to trust you. A blog allows readers to comment and engage you in conversations that other people can read. A blog allows you to create a visitor’s gallery, like a Google Friends Connect widget, where visitors who like your blog can sign in as a supporter. Again, social proof that you offer value.
As you express yourself in your blog posts, on your “About” or “My Story” page, in embedded videos, and on other pages you include in your blog site, people will begin accumulating more and more hooks. As they see others interacting with you in comments, and as they interact with you themselves, relationships will begin to form. Even if you’ve never met the person, they will assume that a relationship is there. Photos of you and your life and especially videos of you hasten the relationship building process. The overall impression and relationship people walk away with after these interactions through your blog attribute to your image, your personal brand.
Why use a blog in online marketing? Building your brand and building leads through blogging are the best way I know to build a list and build your business. If you don’t already have a blog, I hope you’ll get started on one now. I’m a real believer in the power of a blog to bridge the personal gap left open by the sometimes impersonal nature of the Internet. Besides, I think blogging is fun. For me it’s a stress relief to peck out my frustrations at the keyboard. Have fun blogging!
Phil…you have once again done a fabulous post. I appreciate your input and learn a ton from you…thanks my friend. The blog is the best place for people to build relationships with others in the realm of social media and I don’t think too many people actually get how powerful it is!
Thanks!
Bruce Backman´s last blog ..How to Get Your Way-Part 1-Deception
These are great tips Phil. I know that you have been employing those strategies and making them work. The one that sticks out the most is… Social Credibility. Creating a legitimate buzz around a topic.
That works hugely.
Patrick McIntosh´s last blog ..Jess McMillan Killing It in Chamonix
Excellent post Phil! THANKS a lot. I learned a great deal from this. You are oh-so right about social credibility and building trust. For online entrepreneur to be successful on their ventures, they must first build rapport with their potential market and gain respect from readers and site visitors. Trust will soon follow as people get to know you better. And the best manner to accomplish this is through blogs. Blogging provides a way to express oneself. By this, people can take a peek of what’s inside the heart and mind of the blogger. As the end result, the market conjures a perception on what kind of person you are and only then can trust be given and built.
Joanne G. Apat´s last blog ..Targeting And Connecting On The Top Business Networking Sites